A critical analysis of marketing strategy in the UK financial services Essay

A basic examination of showcasing system in the UK budgetary administrations area. An exact investigation - Essay Example As indicated by Lazer (1971:209), â€Å"Given great knowledge, administrators ought to in the long run have the option to filter markets, require extra data through consoles, survey promoting options all the more satisfactorily, and conform to dynamic economic situation more readily†. It at that point necessitates that showcasing systems are organized to come side by side with the change of the time, for it to be fruitful and viable. THE United Kingdom money related administrations division have lately embraced promoting procedures that are lined up with the data innovation driven age. The leading of business are set out through e-advertising and generally the UK money related establishments have received vital coalition as a choice of mutually pulling of their assets with associations that share a similar business direction and possibilities with them. â€Å"Markets face overwhelming difficulties in an inexorably perplexing markets place. Statistical surveying data advancements have given new instruments to control showcasing asset portion, yet these advances have added multifaceted nature to the marketer’s perspective. Aggravating the test is the scope of partners that must be tended to: possibilities, clients, investors, channels accomplices, advertise collusion accomplices, and vendors† (Cook and Talluri, 2005:244). As of late the spate of key partnership in UK monetary organizations are on the expansion. As per Gup and Marino (2003), the United Kingdom money related establishment recorded 401 coalitions in Europe. Practically 50% of these systems coalitions happened in 1998 and 1999. As a substitute to through and through merger money related foundation have lean toward key union. In a similar view, Proctor (2000), contends that the 21st century is seeing the advancement of vital coalitions and systems where firms cooperate towards shared objectives and work together in their tasks. The monetary administrations part plays a huge

Role of Government and Parents in protection of children against online inappropriate material Essay Example

Job of Government and Parents in assurance of youngsters against online wrong material Essay Report on Research My examination theme included discovering measures, which the administration and the kids are utilizing to ensure kids against review online unseemly material. I appreciated doing this examination in view of its significance today. Improper web content has influenced kids in negative manners, and I was quick to see whether the administration was taking any measures to control it. I learnt numerous exercises while doing this examination. In view of the experience I had, I understood that there is a great deal that the legislature and guardians can do to ensure youngsters. I additionally understood that a few guardians don't assume any liability to screen the substance that their youngsters can access on the web. The exploration was uncovering since I understood that one doesn't need to be capable in data innovation matters for the person in question to ensure youngsters. Individuals can receive some simple strides to help ensure kids. A few people don't have the foggiest idea about th e degree that unseemly material, for example, grown-up themed content, can influence kids. This makes individuals remiss and indulgent with regards to securing kids. We will compose a custom paper test on Role of Government and Parents in insurance of kids against online unseemly material explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Role of Government and Parents in security of kids against online improper material explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Role of Government and Parents in insurance of youngsters against online unseemly material explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The improved innovation has upgraded the openness and utilization of person to person communication destinations, for example, Facebook and twitter among others. Kids can become a close acquaintence with numerous individuals, the greater part of who are outsiders. They probably won't realize how to shield themselves from individuals who may draw them and open them to review improper substance. There is requirement for more research on this end. Specialists in various fields need to contemplate the impact of web-based social networking on kids. They should concentrate on the degree at which internet based life opens kids to wrong substance in light of the fact that such data is rare.

Personality and Why It Matters

Personality and Why It Matters Theories Personality Psychology Print What Is Personality and Why Does It Matter? By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on November 03, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on November 03, 2019 Verywell / Emily Roberts More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology Almost every day we describe and assess the personalities of the people around us. She has such a great personality, you might say about a friend. He gets his personality from his dad, you might say about your rambunctious son. While we spend a lot of time talking about personality, many people are not quite sure exactly how and what personality psychology is really all about. Whether we realize it or not, these daily musings on how and why people behave as they do are similar to what personality psychologists do. While our informal assessments of personality tend to focus more on individuals, personality psychologists instead use conceptions of personality that can apply to everyone. Personality research has led to the development of a number of theories that help explain how and why certain personality traits develop. Lets take a closer look at exactly what psychologists mean when they talk about personality, how they study human personality and some of the key theories of personality. Definitions While there are many theories of personality, the first step is to understand exactly what is meant by the term personality. The word personality itself stems from the Latin word persona, which referred to a theatrical mask worn by performers in order to either project different roles or disguise their identities. A brief definition is that personality is made up of the characteristic patterns of thoughts, feelings, and behaviors that make a person unique. In addition to this, personality arises from within the individual and remains fairly consistent throughout life. How would you define personality? The following are just a few of the definitions that have been put forth by some different psychologists:   That which permits a prediction of what a person will do in a given situation.  -Raymond B. Cattell, 1950The dynamic organization within the individual of those psychophysical systems that determine his characteristic behavior and thought. -Gordon W. Allport, 1961The distinctive patterns of behavior (including thoughts and well as affects, that is, feelings, and emotions and actions) that characterize each individual enduringly. -Walter Mischel, 1999Personality refers to individuals characteristic patterns of thought, emotion, and behavior, together with the psychological mechanisms -- hidden or not -- behind those patterns. -Funder, 2001Although no single definition is acceptable to all personality theorists, we can say that personality is a pattern of relatively permanent traits and unique characteristics that give both consistency and individuality to a persons behavior. -Feist and Feist, 2009 While there are many different definitions of personality, most focus on the pattern of behaviors and characteristics that can help predict and explain a persons behavior. Explanations for personality can focus on a variety of influences, ranging from genetic explanations for personality traits to the role of the environment and experience in shaping an individuals personality. Environmental factors that can play a role in the development and expression of personality include such things as parenting and culture. How children are raised can depend on the individual personalities and parenting styles of caregivers as well as the norms and expectations of different cultures.   Components So what exactly makes up a personality? As described in the definitions above, you would expect that traits and patterns of thought and emotion play important roles. Some of the other fundamental characteristics of personality include: Consistency:  There is generally a recognizable order and regularity to behaviors. Essentially, people act in the same ways or similar ways in a variety of situations.Psychological and physiological:  Personality is a psychological construct, but research suggests that it is also influenced by biological processes and needs.It impacts behaviors and actions:  Personality does not just influence how we move and respond in our environment; it also causes us to act in certain ways.Multiple expressions:  Personality is displayed in more than just behavior. It can also be seen in our thoughts, feelings, close relationships, and other social interactions. Theories There are a number of theories about how personality develops. Different schools of thought in psychology influence many of these theories. Some of these major perspectives on personality include: Type theories are the early perspectives on personality. These theories suggested that there are a limited number of personality types which are related to biological influences.Trait theories  tend to view  personality as the result of internal characteristics that are genetically based.Psychodynamic theories of personality are heavily influenced by the work of Sigmund Freud  and emphasize the influence of the unconscious  mind on personality. Psychodynamic theories include Sigmund Freud’s psychosexual stage theory and Erik Erikson’s stages of psychosocial development.Behavioral theories suggest that personality is a result of interaction between the individual and the environment. Behavioral theorists study observable and measurable behaviors, often ignoring the role of internal thoughts and feelings. Behavioral theorists include B. F. Skinner and John B. Watson.Humanist theories emphasize the importance of free will and individual experience in developing ?a  personality. Huma nist theorists include Carl Rogers and Abraham Maslow. Psychology Applications Research on personality can yield fascinating insights into how personality develops and changes over the course of a lifetime. This research can also have important practical applications in the real-world. For example, personality assessments are often used to help people learn more about themselves and their unique strengths, weaknesses, and preferences. Some assessments might look at how people rank on specific traits, such as whether they are high in extroversion, conscientiousness, or openness. Other assessments might measure how specific aspects of personality change over the course of development. Such personality assessments can also be used to help people determine what careers they might enjoy, how well they might perform in certain job roles, or how effective a form of psychotherapy has been.?? A Word From Verywell Understanding the psychology of personality is much more than simply an academic exercise. The findings from personality research can have important applications in the world of medicine, health, business, economics, technology, and other areas. Researchers have found that certain personality characteristics may be linked to illness and health behaviors.?? By building a better understanding of how personality works, we can look for new ways to improve both personal and public health. What Can the Enneagram Tell You About Your Personality?

Osteoporosis Is A Degenerative Disease Of The Bones

Osteoporosis is a degenerative disease of the bones generally brought on by the process of aging, unfortunately there can also be a number of underlying or secondary causes; however, preventative care and drug treatments can minimize the severity of this prevalent disease. Osteoporosis has been estimated to affect more than 200 million people worldwide (Bethel, 2015). According to the National Osteoporosis Foundation, 9.9 million Americans have osteoporosis and an additional 43.1 million have low bone density. What is osteoporosis exactly? Literally, osteoporosis means â€Å"porous bone†. Derived from oste/o, meaning bone, and –porosis, meaning the condition of being porous. It is an imbalance between bone resorption and bone formation. Clinically defined as a disorder characterized by compromised bone strength leading to an increased risk of fracture (Lane, 2006). Normal bone structure includes an extracellular matrix with mineralized and non-mineralized components , which gives the bones their mechanical properties, as well as collagen and mineralized osteoid cells. Calcium concentration is extremely important is determining the compressive strength of the bone (Bethel, 2015). The structure of bone in an individual with osteoporosis has lost mineralization and collagen due to a decrease in the production of these components as a result, the bones become porous and brittle. Bone is living tissue, constantly being broken down and reformed through out life. Derived fromShow MoreRelatedOsteoporosis1166 Words   |  5 PagesDiagnostic assessment for osteoporosis includes patient’s history, laboratory tests, and measurements of BMD (Akyol, Alayli, Diren, Cengiz, Canturk, 2008). Imaging techniques utilized in diagnosing osteoporosis are X-ray, computed tomography (CT), magnetic resonance imaging, and ultrasonography. The two main goals of diagnostic imaging of osteoporosis are identifying the presence of osteoporosis, and quantifying the bone mass using semi-quantitative or quantitative methods (Guglielmi et al., 2011)Read MoreThe Effect Of Physiological Changes On Children Essay1531 Words   |  7 Pagesis important to note no two people age the same and it is critical to view elderly as individuals. This paper will allow the reader to gain insight into the age related physiological changes which impact an older persons mobility, the underlying diseases which impact mobility, as well as the potential consequences of impaired mobility on the older adult. Furthermore, this paper will discuss nursing interventions to address the care needs of the older adult. Physiological changes related to ageingRead MoreA Brief Note On Osteoporosis Symptoms And Treatment1213 Words   |  5 PagesOsteoporosis Symptoms and Treatment By Richard R Michaels | Submitted On October 16, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Richard R Michaels One of the dangers of recognizing the symptomsRead MoreA Article About The Degenerative Joint Disease ( Djd ) Or Osteoarthritis1361 Words   |  6 Pagesrelieve of degenerative knee joint disease† (Hamid Reza Arti Mohammad Ebrahim Azemi, 2012, p. 87-92). The study talked about the Degenerative Joint Disease (DJD) or osteoarthritis, which is the most common destructive joint disease and causes of chronic disability in human beings. Osteoarthritis is often caused by aging, frequent use of knee joints or obesity. People with osteoarthritis are normally treated by glucosamine. On the other hand, alendronate is used to treat osteoporosis. People withRead MoreWhat Lies Within1401 Words   |  6 Pagesso they are very susceptible to becoming infected with the disease; their body is unable to fight against the pathogens that enter their body when they have been bitten by a mosquito. The most important factor associated with malaria is the increased risk in poverty as the ONE CAMPAIG N state that malaria increases poverty risks for the community and all the countries affected. 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Forensic radiologists and investigators agree that, â€Å"many parts of the human skeleton can serve as bony prints of the identification of human remains, and in certain respects bones have a uniqueness similar to that of footprints (Atkins, 1978).† Historically, radiographic comparisons used plain film radiology, however, over the last 30 years the use of and reliance on medical imaging has increased significantly (Christensen Read MoreEssay about Male Osteoporosis2295 Words   |  10 PagesMale Osteoporosis Introduction: Osteoporosis is a devastating disease that causes deterioration of bone tissue and an increased risk of bone fractures. It is a major public health problem, affecting millions of elderly over age sixty-five. The disease is one of the most costly costing fourteen billion dollars a year in U.S. health expenditures. Osteoporosis is primarily thought of as a womans disease, it affects over two million men annually. While there are less fragile fractures in menRead MoreCase Study of Hypertension Essay2745 Words   |  11 PagesGKM. The patient’s chief complaint upon her visit to the clinic was for a follow-up on her hypertension and for more medication for this disease. GKM is a 56-year-old Caucasian female with the date of birth on 12-14-43. Her past medical and surgical history consisted of childhood diseases, heart and cardiovascular problems, and cancer. The childhood diseases she had were chicken pox, mumps, and scarlet fever. Regarding to her heart and cardiovascular problems, she has had high blood pressureRead MoreAlexander Grant : The Longest Continuous Human Spaceflight966 Words   |  4 Pagesphysical damage includes bone loss, muscle degradation, body fluid distribution, sensory disruption, and radiation based illness. The majority of these problems stems from the micro-gravity environment, which can’t be feasibly simulated on earth. Due to the complexity of the body, observed year-long health effects might not show the danger of long term exposure to micro-gravity and could have unforeseen and severe effects on human health in the middle of a mission. Bone loss stems from the lack

Psychology and the Media Essay - 1735 Words

The Image of Psychology through the Eyes of the Media Abstract Psychology can be presented by the media in forms such as magazine or newspaper articles, and the most popular today is through commercials watched on TV. Psychology is presented in a form of science today compared to what it was viewed as in the late 1800s and onto the 1900s. It is more of a science nature because viewers have to think about the meaning of the article or commercial to understand the message that is being presented. Then, psychology was viewed as a form or common sense. Psychology was never really looked at as a science but rather as philosophy in the 1980s. The public was often confused with the subject of psychology because it was always†¦show more content†¦In the 1980s the federal government doubted psychology as a science and a profession†¦ The government stated that it was a way of â€Å"promoting human welfare† (Ludy, 1986, p. 941). But, rather than psychology being looked at as philosophy, two students wanted to switch the views of psycho logy to being more scientifically related. James MKeen Cattell and Harry Kirke Wolfe were the first two Americans to receive their degrees with the help of Wihem Wundt (Ludy, 1986, p. 941). The two students thought deeply of their work and strongly believed that psychology would be the next big science in the media within the next thirty years. The media presents â€Å"hidden messages† that the common person many not always see, but the brain processes the information and triggers a reaction based on the viewers own thoughts. After watching many commercials on TV, social and cognitive psychology both come into play. Social psychology is when a person can select from his or her memory on a past situation that he or she has read or watched and can then reacts accordingly. After viewing many commercials some of the commercials tend to clash together by presenting the same message. 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Nutrition analysis verB Free Essays

a. How many grams of fat can you consume in a day and not exceed 30 percent of your calories from fat? Use the CNPP recommendation for your daily calorie recommendation to calculate your answer. How did you do in this area for the day you recorded? On the â€Å"standard† daily calorie intake of 2,200 recommended for very active young women, the upper limit for fat intake is 73 grams (660 calories). We will write a custom essay sample on Nutrition analysis verB or any similar topic only for you Order Now If I was to be sedentary man or an active woman, I would roughly have to meet the same requirement, which is not to take in more than 73 grams of fat in a day b. How many grams of saturated fat can you consume in a day and not exceed 10 percent of calories from saturated fat? How did you do in this area for the day you recorded? I need to consume only ten percent of calories from saturated fat, meaning, I may not exceed more than 300 mg of saturated fats in day. Saturated fats such as cholesterol, and trans fat which is not only bad for my diet but will also clog up my aorta(major heart vein). c. For the day you recorded your intake if you ate a serving of a high-fat food, for example, lasagna, how could you avoid exceeding the recommended fat intake for the day? During the event that I eat food containing high amounts of fat, to be able to balance the amount of fat intake, I eat food that contain less fat and eat foods that were boiled, broiled or grilled. In doing so, I end up taking in less fat and still eating a lot. Because even if we avoid frying food it will still most likely contain fat, so I will at least minimize the amount of fat included in everything else I eat. d. If you could substitute a serving of lower fat lasagna for the higher fat choice, what effect would this have on your other food choices and on your calorie and nutrient intakes for that day? Replacing the lasagna, which contains a large amount of fat with lasagna that contains a lot less, will definitely make it a lot easier for someone to compensate concerning the other food options that I may have. Instead of having to choose low calorie and fat containing food, which may turn out to be bland, I can opt to eat regular food options that can not only fill my stomach but also fill my calorie requirement for the day. e. Considering regular lasagna, which ingredients most likely contribute most to the total fat, saturated fat, and cholesterol in the higher fat lasagna selection? Perhaps lasagna could be included in one’s diet once a week, like on Sundays or special holidays. Making lasagna, with all its calories and fats, a part of one’s daily diet is not only irrational but is also risky when it comes to one’s health. f. How could you change those ingredients to reflect a reduction in fat content? I can reduce the fat content of lasagna by placing whole-wheat lasagna instead of the regular pasta, decreasing the amount of virgin olive oil that is placed in it, placing less butter, and also using ground chicken rather than ground beef. g. How did the day’s recorded total for calories and vitamins compare with your recommended amounts? Did the day’s meals meet or exceed your need for energy? Describe how your actual intake varied from the CNPP recommendation. Happily, I was able to exceed the needed amounts for calories and vitamins for the day. As for the vitamins, I was happy to see that I exceeded it because it means that I am eating a healthy diet. Although for the calorie intake, it scares me a bit because eating a calorie pack food without expending it properly will result to added body fats. h. Did your meals present too little of any of the vitamins and minerals listed in the CNPP materials? Which ones? Actually, my vitamin intake for the day exceeded what was expected from me greatly. I was able to take in more than what was required from me according to CNPP, which means none of them where under-represented. i. What changes in your choices among those foods would have improved the energy or vitamin or mineral totals for the day? Improvement when taken in a standard meaning would actually mean to increase, but in my case, to improve my diet I would have to decrease my energy intake and simply maintain my vitamin and mineral intake for the day. j. Did your choices provide enough folate to meet your requirement? I am glad to say that I actually met the required amount of folate that I had to take in within one day. In fact I was able to take in twice the required amount of 400 micrograms and was able to take in 784.5 micrograms. k. What are the sources of niacin in your day’s meals? Niacin is not really that abundant in standard food. Niacin can actually be found in whole refined grains. When mills refine grain they are required by law to add folic acid, NIACIN, iron and riboflavin. So therefore eating refined grains at least once a day may add to my Niacin intake. l. What about Vitamin C? What percentage of your daily need of Vitamin C did your meals provide? Which individual foods were the main contributors? To what food groups do they belong? I was able to take in a total of 126.78% vitamin C within one day. Vitamin C or Ascorbic Acid is abundant in Citrus filled drinks and meals such as lemons, oranges and lime, all of which are in the Fruits part of the Food Pyramid. Also aside from normal food intake, it is easy to receive vitamin C by simply buying it in a local drugstore. m. How did your total energy intake compare with your energy recommendation? Is this consistent with your nutritional goals? In my food intake, I was able to take 6604 kcal worth energy, which is three times more the recommended 2339 kcal goal for a day. It is very impressive to see that I was able to take in that much energy. However, it is also true that if I am not able to expend that energy within a day, it turns to body fat which is terrible to have. n. Which of your foods are â€Å"vitamin bargains†? Those would be foods which are vitamin-dense, providing the most vitamins for the fewest calories. Fruits and vegetables of course give me the most amounts of vitamins without having to increase my total number of calories significantly. In fact it can be noted that the best source of vitamins are vegetables because they don’t contain fructose like fruits do, but they contain a minimal amount of starch which makes up a good low calorie diet. o. Breakfast cereals are a great source of vitamins. What characteristic of these foods makes them so rich in vitamins? Breakfast cereals are made from plants specifically corn, wheat, and grains. Corn in itself is full of vitamins and wheat and grains may contain some vitamins as well. In addition, the fact that when we eat cereals it always comes with full cream or filled milk, which adds a significant amount of vitamins in a persons diet. p. What can you say about your recorded food intake and the vitamins and minerals that you obtained from the foods you ate that day? I can say that I actually exceed the requirements that are set for a balanced diet. Although this is not such a good thing because too much of certain food groups may cause complications to my health. References Dietary guidelines and the Guide to the Food Pyramid. West Virginia University, December 22, 2007, from http://www.wvu.edu/~exten/infores/pubs/fypubs/WLG_132_Food_Pyramid.pdf Dietary Guidelines for Americans 2005, USDHHS, USDA, December 22,2007. from Kantor, L.S. December 22, 2007, from http://www.ers.usda.gov/publications/aer772/aer772a.pdf Lawrence J. Appel, M.D., M.P.H., Benjamin Caballero, M.D., Ph.D., and Fergus M. Clydesdale, Ph.D. Dietary Guidelines for Americans. December 22, 2007, from www.healthierus.gov/dietaryguidelines National Institute of Mental Health. (1990). Clinical training in serious mental illness (DHHS Publication No. ADM 90-1679). Washington, DC: U.S. Government Printing Office. How to cite Nutrition analysis verB, Essay examples

Wuthering Heights By Emily Bronte Essays - British Films

Wuthering Heights By Emily Bronte Love is an amazing emotion. People spend much of their lives searching for true love. When true love is found, people will do everything possible to hold on to and cherish it for eternity. It is said that true love can only be found once in a lifetime that is filled with intense everlasting emotions. A classic example of this powerful emotion is displayed by the characters Heathcliff and Catherine Earnshaw in Emily Bronte's Wuthering Heights. Wuthering Heights examines a passionate and overwhelming love between its central characters, Cathy and Heathcliff. Their love is profound and filled with passion unlike any other. Its intensity builds from their childhood until the untimely death of Catherine. The extent of this love is exemplified during Heathcliff and Catherine's interactions with each other, during Catherine's statements to Nelly, and during Catherine's death where Heathcliff and Catherine embrace for the last time. When Catherine and Heathcliff were young, they would ?run away to the moors in the morning and remain there all day?(44). They spent a lot of time together playing like children. It is in this time that they create their everlasting bond. Catherine and Heathcliff spend almost every waking hour together and inevitably fall in love. Whenever Catherine and Heathcliff talk about their love, their tone is high and wild. No words could possibly express the great passion they share, yet it becomes obvious in their ?interactions together?. At one point, Catherine stays at Thrushcross Grange for five weeks and comes back a different woman and her appearance seems more refined and polished. She has been influenced by the Lintons, particularly Edgar who she has developed an infatuation with. She has changed and ?seems? to look at Heathcliff in a different manner. Catherine says to him ?Why how very black and cross you look! and how-how funny and grim!?(52). Heathcliff can't believe his ears. He is so angry that he refuses to shake hands with her: ?I shall not stand to be laughed at, I shall not bear it?(52). Heathcliff wonders later if she misses him: ?Do you suppose she has nearly forgotten me? Every thought she spends on Linton, she spends a thousand on me?(149). The thought of Catherine loving another is unfathomable to Heathcliff, but he is convinced that she still loves him more. Here again, even when there is not an obvious display of love, it lies just below the surface of their interactions. Another side of the love shared between Catherine and Heathcliff is revealed in statements by Catherine to the servant Nelly Dean: ?Whatever souls are made of, his and mine are the same...Nelly I am Heathcliff?(182). Catherine loves Heathcliff so much that she feels that they share the same soul. Nothing can ever break this bond. Catherine herself then compares her love for Edgar and her love for Heathcliff: ?My love for Linton is like the foliage in the woods. Time will change it...My love for Heathcliff resembles the eternal rocks beneath-a source of little visible delight, but necessary?(82). It is as though she realizes the superficial love she has for Edgar and the eternal love she has for Heathcliff. Catherine knows she is about to marry the wrong man. What she does not realize is that this mistake will eventually bring about her demise. While Catherine layed on her deathbed, she is visited by Heathcliff. In this last interaction, they throw accusations of betrayal at each other with fiery intensity. In Catherine's delirium, she realizes her mistake of marrying Edgar, but knows now there is nothing she can do about it. She in on the verge of death, and deeply regrets betraying her heart: Why did you despise me? Why did you betray your own heart Cathy? I have not one word of comfort-you deserve this. You have killed yourself. Yes, you may kiss me and cry; and wring out my kisses and tears...you loved me-then what right had you to leave me? I have not broken you heart...and in breaking it, you have broken mine(161). Heathcliff is clearly angry at Catherine but he still loves her. He embraces her before he leaves, wishing that he could just hold her forever. After Catherine dies, Heathcliff becomes very distraught and feels that he cannot survive alone. He curses her spirit out of anger and betrayal: ?May she wake in torment...May you not rest as long as I am living...Oh God! It is unutterable! I cannot live without my life! I cannot live without my soul?(167). Heathcliff does not want her soul to